Take the Time, Savor the Journey - The Slow Baja Story

After decades of traveling to Mexico, Michael Emery had formed a philosophy around his love for everything the Baja peninsula offered, and the necessity in taking time to absorb one's surroundings. What better a sensory vehicle than a 1971 Toyota Land Cruiser, complete without a roof or windows, allowing all the senses in each mile to be absorbed, felt, and appreciated. “Slow Baja,” was born from mindful travel, most often found while moving at a slow pace.

We sent long time collaborator and friend Sam Hurly to Baja California, Mexico alongside Slow Baja for the 2022 NORRA Mexican 1000, where Emery leads the slowest non-race class in the “Slow Baja Safari Class.” 1,300 miles over 5 days to the bottom of the Baja peninsula can create a dirty truck, but armed with the best and latest road-trip cleaning innovations from Turtle Wax, Sam and Michael cleared the week’s (and years) of dirt and grime off in no time, right in the hot Mexico sun.