Sal Fish On SCORE And More

Sal Fish, the Godfather, is back for his second conversation on Slow Baja. This time, we met above the beach at his place in La Paz. We picked up where our previous conversation ended around 1969. At the time, Sal worked for Petersen Publications as the Publisher of Car Craft and later Hot Rod Magazine. One day, while visiting Revel, the model company, with Bob Weggeland, his advertising salesman, the company’s owners asked Sal and Bob to race the Baja Bug in the NORRA Mexican 1000. He knew the adventure would be a good story (and ad sales) for the magazine and leaped at the opportunity. Sal competed in the 1969, 1970, and 1971 races.

Racer and entrepreneur Mickey Thompson recruited Sal as a partner soon after he created SCORE International in 1973. By 1974, Sal and Thompson were hosting the Baja 1000. Sal used his people and publishing skills to rapidly grow the organization and soon bought Thompson out. In the process, Sal realized Thompson’s vision to make off-road racing as big as NASCAR. Sal sold SCORE in 2012. Active and fit, he enjoys living in Malibu and spending time with his wife of nearly 50 years, Barbara. The couple has a second home in La Paz, where Sal enjoys kayaking and entertaining his friends. 

Listen to the 12/24/22 Slow Baja Conversation with Sal Fish here. 

Driving to Baja, get your insurance here.

More information on Slow Baja Adventures here. 

Watch the Podcast on YouTube.

Listen to the Podcast on Apple.

Listen to the Podcast on Spotify.

Sal is a 2006 inductee of the Off-Road Motorsports Hall of Fame.

Visit the ORMHOF website here.